The project began when the owner, a close friend, approached me for help bringing his product to market through a professional online presence. Working closely with the client, I designed and developed the e-commerce website while collaborating with social media and marketing manager Rachel Thieman to establish the company's visual identity from the ground up. Together, we created the logo, branding, color palette, and overall design language, ensuring the website reflected the quality and craftsmanship of the product. The finished site provides customers with an intuitive shopping experience while giving Niche's Notch a strong, recognizable brand and a platform to grow its business.